Poster for new campaign by Y-Media for 1906 beer.
Production company: 36Films, Photography & Retouching: Oliver Haupt / the unknown artist studioPoster for new campaign of the Madrid agency Y-Media for 1906 beer.
This year was phantastic for exploring new paths.
So many projects done so many on their way. Would be great to have some more hours a day. Maybe this is the wish for 2019. Let the days have something like 38 hours.
Why did we come up with the name: the unknown artist studio?
Commercial image making means a collaboration of many individuals. Working together as a team, the creatives, the account person, the client, the production team, the models and the photographer. They all have their respective influence on the final result. This is good and productive and I found it would be fair enough to sign the pictures with a name that considers them all: the unknown artist. As reference to this idea the logo of the unknown artist studio is a mix of many faces. The nose of the account executive, the ears of the creative director, the hair of the producer, the mouth of a client, the shoulders of an art director, the eyebrows of a product manager’s husband and Oliver’s eyes.
The advertising magazine ADWEEK also commented on this idea: https://www.adweek.com/adfreak/agencys-logo-composite-many-faces-creative-team-169451/