This face is a compose of many faces, the nose of one, the mouth of someone else….
Above all commercial image making means a collaboration of many individuals. Working together as team, the creatives, the account person, the client, the production team, the models and the photographer. They all have their respective influence on the final result and this is good and productive. And in conclusion I found it would be fair enough to sign the pictures with a name that considers them all: the unknown artist.
As reference to this idea the logo of the unknown artist studio is a mix of many faces. Firstly the nose of the account executive. And secondly the ears of the creative director. Further the hair of the producer. In addition the mouth of a client. And moreover the shoulders of an art director. And the eyebrows of a product manager’s husband and finally Oliver’s eyes.
Therefore working together as team is one of the of Oliver’s secrets to shoot his authentic and real people, lifestyle, sports, kids and advertising photos. A team on one eye level were everyone gives his best. Of course in the end all needs to be tied together and someone needs to sum it up. But there are many ways to do this. And maybe Oliver has a special way doing this. But for sure his people images look very authentic, true and real.
The advertising magazine ADWEEK commented on this idea: please clic the logo for more information.