VCCP campaign for the RFL (Rugby Football League) in the UK.
This years campaign for the Rugby Leage of the Extraordinary, featured both professional and amateur rugby players from across the country. In a packed two day shoot with busloads of players from all over the UK, I recreated situations from the game, shot lifestyle images of the relaxed players after the match and recreated coaching situations. The shots received a cut-off finish from the VCCP studio to give the client a tool kit campaign to adjust the ads to their needs.
Agency: VCCP London, Creative Director: Jim Capp, Creative Team: Steven Dodd & Josh Dando, Account Manager: Alec Campbell, Creative Producer: Mike Winek, Marketing Manager RFL: Rob Porteous