Lifestyle photography is a mixture of authentic and staged interaction. Oliver Haupt knows how to interact with talent and amateur models in the same way. This ability helps to bring out the most authentic emotion and actions possible. His images can tell real stories and let the one in front the screen or the poster be part of an authentic moment. His photos look very much like stills from films and this makes them very appealing and alive.
Above all commercial image making means a collaboration of many individuals. Working together as team, the creatives, the account person, the client, the production team, the models and the photographer. They all have their respective influence on the final result and this is good and productive. And in conclusion I found it would be fair enough to sign the pictures with a name that considers them all: the unknown artist.